New Directions have been running a Santa’s Grotto experience since 2022 in an effort to give back to the local community during a period which can be difficult to many.


 

2022 – Our First Year.  We welcomed 178 children in our first year of opening Santa’s Grotto.

2023 – Our Second Year.  We increased the number of children we welcomed by over 300% to 582 children.

2024 – Our Third Year.  This year we are hoping to increase the number of visitors to Santa’s Grotto and spread Christmas cheer throughout an even wider community in both Abertillery and Cardiff.

Santa holding a letter

To support families during this time, New Directions will be holding Grotto visits where children can meet Santa and his Elves, and receive a special gift straight from the North Pole! Financially, Christmas can be a tough time for many families, and this has only grown more difficult during the recent cost of living and energy crisis”

Emily Tune
Chief Executive Officer

Feedback

“It was brilliant. The kids loved it and so did us adults. Thank you so much!”


To be honest, as it was a free event I wasn’t expecting much; WOW, was I wrong! This was significantly better than Santa/Grotto experiences I have visited and paid £20pp for. I would definitely recommend this to everyone & hope we can get tickets next year


“Really lovely event. The girls enjoyed it so much. Nice touch decorating the wrapping paper for Santa.”


Absolutely amazing event! So nice to have such a fab grotto in our little town. Santa was one of the best we’ve seen!


“We were very impressed and grateful for all of the effort put in. It was very well set up and classy!”

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Our Sponsors

We are extremely grateful to this years sponsors for allowing us to offer this fantastic free community initiative to more children.

Blend Telecom

Blend Telecom are a Cardiff based technology provider, passionate in helping businesses of all sizes by saving them money on broadband, telecoms and IT ready for the Openreach copper switch off in 2027. Blend are also an approved mobile partner for EE, O2, Vodafone and 3 allowing customers to have a mix of networks on one simple to read bill.

MGY

No Ordinary Agent – More than just an Estate Agent we are a people focused business made up of a team of caring, professional and diligent experts who happen to be in property with six offices strategically placed around Cardiff and the Vale. Our reputation has been earned through consistently delivering results for our sellers, landlords, buyers and tenants. We support and care for the communities we serve and are proud to be your trusted Agent.

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Educ8 Training

Educ8 Group’s vision is to provide creative and innovative learning for all. We help organisations achieve their business objectives through: identifying skills gaps, online and in-person training, digital skills and platform development, talent management; and succession planning

We do this by working as a strategic partner with businesses of all sizes and across all sectors. This helps us to understand their growth ambitions and tailor our services to meet their individual needs.

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DWA

DWA provide specialist accountancy and business advice to companies and individuals throughout South Wales and beyond.

We offer a full range of services, from accounts and payroll, through to tax planning and buying or selling businesses.

At DWA we take the time to get to know our clients, so that we can work closely with them and provide them with the expertise they deserve

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Phil Hanlon – Transformation Coach

As a Master Coach and Therapist my passion has always been in uncovering ways to eliminate historical emotional pain and uncover ways to realise my clients dreams. What better way to do this than to look at life with the expectation of a child at Christmas? Children don’t limit their dreams by the day to day stresses of life, they don’t limit their thinking by notions of being realistic and they are an inspiration to us all as to how we should view our own potential. I am proud to be a sponsor this year of New Directions Christmas Grotto and to assist in bringing a little of that Yuletide sparkle into the lives and hearts of so many. Happy Christmas to one and all.

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Inspire Green

We’re super passionate about delivering change for the future world – a world filled with Solar arrays, EV Chargers and other green energy solutions.
With over 20 years industry experience, our small but knowledgeable team has been built with you in mind. Comprising of years of business, construction, project management and sales experience we’ve got the answer for you.

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